Brown-Forman
Brown-Forman: US premiumisation trends “spiked during Covid” and are now normalising
Brown-Forman has become the latest beverage brand owner to preach caution over the health of the US spirits market. Speaking…
Brown-Forman defends Jack Daniel’s warehouse project over ‘whiskey fungus’ complaints
Brown-Forman has insisted microflora in the surrounding area of its Jack Daniel’s Distillery poses no harm, after local residents urged…
M&A shows rum has momentum but category has work to do
The deals struck for Diplomático by Brown-Forman and for Don Papa by Diageo have brought aged rum into the spotlight.…
White rum very much has its place in category’s renaissance
Much of the current talk of a ‘rumnaissance’ (sorry, but after the ‘ginnaissance’, it was kind of inevitable) revolves around…
2023 outlook – aged spirits can steer through testing waters
The news cycle of the past few years has been relentless. From the political intrigue surrounding Brexit, Trump and the…
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The most-read news on Just Drinks in 2022
14 October – Bang Energy receives US$34m lifeline, despite reported objections from MonsterBang’s “esteemed syndicate lenders” have come to the…
The most popular comment pieces on Just Drinks in 2022
Why Sapporo’s swoop for Stone Brewing makes senseSome will question the utility of Sapporo entering the North American market in…
Brown-Forman sees no signs of trade down
Brown-Forman has said the consumer remains “pretty healthy” and is not trading down as the spirits group posted a 10%…
Forget recent M&A: Brown-Forman’s shrewdest investment may prove to be in single malt
It’s been a busy few months for Brown-Forman: weeks after unveiling the purchase of high-end Gin Mare, the Louisville business…
Brown-Forman dives into rum category with Diplomático Rum buy
Brown-Forman has completed its second high-profile acquisition in the space of a month, agreeing a deal to buy Diplomático Rum…