Boost founder pitches case to “democratise wellness” in soft drinks with new firm
The first product in Fizz with Purpose's line-up is a "gut-friendly" soda brand called It's Giving.
Themes
Next week: dairy leaders to convene for Amsterdam conference
“It’s never been a better time” – why Odyssey Functional Energy is upbeat about its prospects
Asahi launches beanless coffee
Gen Z alcohol consumption habits are “cyclical”, Brown-Forman CEO says
New UK food, drinks ad rules “at risk of being a paper tiger”
Asahi Breweries expects full shipments to resume next month
Habits, budget hinder health-conscious Europeans – study
