Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts.
“Scotch needs to go to the consumer, not expect the consumer to come to Scotch” – Just Drinks speaks to Chivas Brothers’ global marketing director, Nick Blacknell
How do spirits brands balance their premium placing with consumers' concerns about excess waste? Chivas Brothers' Nick Blacknell explains.
Sustainability expert Ben Cooper looks ahead to the crucial COP 26 UN climate conference, taking place in Glasgow in six weeks' time, and its implications for beverage brand owners.
Hard seltzer sales in the US off-premise will increase by 11% in 2021, an analyst has forecast, representing a far cry from previous triple-digit growth rates. Citing recent Nielsen figures…