This week on Just Drinks – Here’s what we think
Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts.
Spirits
Asahi Group’s 4%-abv Luxury Shibori Tomato Premium RTD – Product Launch
The new release uses tomatoes from Kagome, a Japanese manufacturer of tomato-based foods.
Pernod Ricard takes minority stake in The Horse’s Spirit Co to distribute new chilli Bourbon
Horse With No Name was created by Monkey 47 founder Alexander Stein during lockdown.
Why success at COP26 is vital for business – focus
A successful outcome at the COP26 conference will mitigate climate risk, provide businesses with greater...
Alcohol’s sustainability & responsibility activations around the world – The IARD Digest – September 2021
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health...
“Scotch needs to go to the consumer, not expect the consumer to come to Scotch” – Just Drinks speaks to Chivas Brothers’ global marketing director, Nick Blacknell
How do spirits brands balance their premium placing with consumers' concerns about excess waste? Chivas Brothers' Nick Blacknell explains.
What drinks brand owners should know about COP 26 – sustainability spotlight
Sustainability expert Ben Cooper looks ahead to the crucial COP 26 UN climate conference, taking place in Glasgow in six weeks' time, and its implications for beverage brand owners.
US hard seltzer sales to grow 11% in 2021 – analyst
Hard seltzer sales in the US off-premise will increase by 11% in 2021, an analyst has forecast, representing a far cry from previous triple-digit growth rates. Citing recent Nielsen figures…
Edrington’s Highland Park Viking Heart single malt Scotch – Product Launch
The expression is packaged in a ceramic bottle.
Constellation Brands set for HQ move to downtown Rochester
The relocation, planned for 2024, follows similar head office changes by Diageo, Pernod Ricard and Beam Suntory.
Beam Suntory’s Little Book Chapter 5 ‘The Invitation’ American whiskey – Product Launch
The Little Book line of American whiskies is five years old.
