Bacardi signs SZA for Grey Goose Essences virtual concert
The performance will see the US musician perform songs from her upcoming album for the first time.
Spirits
Diageo relaunches Santiago de Cuba in Europe as rum JV clicks into gear
The new Santiago de Cuba bottles come two years on from the signing of a...
Drifter Craft Cocktails canned cocktail range – Product Launch
The line-up was created with input from three bartenders in the US.
Why marketing ain’t what it used to be, why alcohol needs to find its special purposes and why inflationary worries are on the way – The Just Drinks Analyst
In his latest look at the global beverage industry from an analyst's perspective, Ian Shackleton...
“Consumers have taken ownership of their consumption” – Just Drinks speaks to Accenture’s consumer goods & services lead, Oliver Wright
The Consumer Goods Forum is in session this week. To consider the FMCG trends among...
Campari Group hands Appleton Estate 15 Year Old Black River Casks global launch
Campari Group implemented a relaunch and packaging redesign for Appleton Estate in 2020.
Wolfcraig Distillery reveals new distillery location, eyes 2022 launch
The company said the new site was "too good to give up".
Pernod Ricard joins Drinkworks home bar project with cocktail pod launches
An Absolut Martini will be among three new releases from Pernod Ricard on the at-home platform.
Diageo releases first craft rice whisky for India
Epitome Reserve is made with Punjabi rice and matured in Goa for three years
Edrington’s The Macallan Concept No.3 single malt Scotch – Product Launch
The release brings The Macallan's 'Concept Series' to a close.
Volley Tequila hard seltzer adds Bacardi, Stoli Group, Pernod Ricard veterans to leadership team
The appointments come as Volley approaches its one-year anniversary.
