The addition of seven new lines is part of an US$83m investment for the fruit juice company.
“White Claw hasn’t tried to hold a mirror up to the consumer” – Just Drinks speaks to Mark Anthony Brands International CEO Davin Nugent
In the US, White Claw has been a phenomenon in hard seltzer. Brand owner Mark Anthony now has international designs. Earlier this month, Just Drinks spoke to Davin Nugent, the head of Mark Anthony's international...
The world of short-video driven e-commerce sales, as seen in China, could soon upset the traditional Western search-and-click experience.