Princes Group doubles Cardiff capacity with soft drinks upgrade
The addition of seven new lines is part of an US$83m investment for the fruit juice company.
Soft drinks
Sources Alma unveils attached bottle cap for Aqua Pura
The closure is designed to remain connected to the rest of the packaging when disposed...
PepsiCo silent on possible Rockstar alcohol release
Trademark filings for beer, hard seltzer in US signal potential entry for Rockstar
Why marketing ain’t what it used to be, why alcohol needs to find its special purposes and why inflationary worries are on the way – The Just Drinks Analyst
In his latest look at the global beverage industry from an analyst's perspective, Ian Shackleton...
“Consumers have taken ownership of their consumption” – Just Drinks speaks to Accenture’s consumer goods & services lead, Oliver Wright
The Consumer Goods Forum is in session this week. To consider the FMCG trends among...
“White Claw hasn’t tried to hold a mirror up to the consumer” – Just Drinks speaks to Mark Anthony Brands International CEO Davin Nugent
In the US, White Claw has been a phenomenon in hard seltzer. Brand owner Mark Anthony now has international designs. Earlier this month, Just Drinks spoke to Davin Nugent, the head of Mark Anthony's international...
Ocean Spray taps The Coca Cola Co for CCO appointment
Celina Li will oversee the international performance of Ocean Spray's namesake brands.
This week on Just Drinks – Here’s what we think
Here's a round-up of Just Drinks' latest members-only content and a look at this week's headlines, along with our thoughts.
PepsiCo’s Mtn Dew Game Fuel CouRageous Sherbet – Product Launch
The limited edition flavour was created in partnership with professional videogamer Jack 'CouRage' Dunlop
Why the sky’s the limit for ‘social e-commerce’ in marketing – analysis
The world of short-video driven e-commerce sales, as seen in China, could soon upset the traditional Western search-and-click experience.
Gamma Enterprises’ releases second ‘PewDiePie’ energy drinks extension
The release is the US company's second tie-up with the Swedish YouTuber.
