Low in strength, high in ambition: what does the future hold for the non-alcoholic drinks sector?
“This category will continue to grow, outpacing alcohol for the rest of our lifetime” – Mindful Brands CEO Craig Hutchison.
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Non-Alcoholic Beverages
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Non-Alcoholic Beverages
Keurig Dr Pepper to distribute Red Bull products in Mexico
The deal has sparked speculation in investor circles about the possibility of future corporate moves involving the two companies.
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The Real Drinks Co. opens UK factory for non-alcoholic fermented drinks
The Real Drinks Co. was founded by David Begg in 2017.
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“We’re going to stay in that attack mindset” – Q Mixers CEO Bob Arnold talks US firm’s strategy in “unique” trading environment
Recently-appointed Arnold believes US consumers will remain thirsty for more “premium” mixers – and his company can capitalise.
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Indonesia ‘includes sugar tax proposal in 2023 budget’
The speed of implementation will depend on the pace of economic recovery, Indonesia's finance minister has said.
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Product launch picks, September 2022 – What Just Drinks thinks
A sustainable coffee pod solution, a pet nat of South African origin and some fruity brews from Asahi are among…
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Nestlé steps up sustainability efforts on coffee
The Swiss giant says it’s spending CHF1bn (US$1.01bn) on a ten-year programme to make its coffee business more sustainable.
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Non-alcoholic ‘spirits’ “should remain as expensive as alcohol”, says Ceder’s founder
Craig Hutchison hopes non-alc pricing will stay relative to conventional alcohol as an indicator of quality.
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