Pernod Ricard updates Havana Club 3 Años name, packaging
The refresh is part of a bid to target "a new generation of rum drinkers"
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US court thwarts Bacardi claim in Havana Club trademark latest
A fresh blow for Bacardi in its bid to claim the Havana Club mark in the US
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Rum’s category diversity “more complicated for the consumer” – Pernod Ricard’s Havana Club International CEO
Just Drinks spoke exclusively to Christian Barré this week
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“Each country has its own rules; there is no global rum appellation” – Havana Club International CEO Christian Barré
Earlier this week, Just Drinks caught up with Havana Club’s International CEO, Christian Barré, to discuss the impact of supply…
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Bacardi sues US Patent & Trademark Office as Havana Club tussle with Pernod Ricard continues
Bacardi has filed a motion against the US Patent & Trademark Office (USPTO) following the latter's renewal of the Havana…
ByPernod Ricard’s Havana Club Rum of Skepta – Product Launch
The iteration is limited to 3,000 bottles.
Diageo expands Santiago de Cuba rum stable with new eight-year-old
The latest release is an addition to the JV that Diageo operates with the Cuban Government.
ByPernod Ricard’s Havana Club Cuban Smoky – Product Launch – Aged rum in Canada data
Pernod Ricard has launched an extension to its Havana Club rum brand in Canada.
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