At the start of June, cricket franchise Royal Challengers Bengaluru (RCB) ended a 17-year wait by winning the IPL trophy after a tight final against Punjab Kings. It was a moment of triumph for the team and its star player, Virat Kohli, but also – indirectly, at least – for Diageo.
Out with the old: the wine industry’s battle to attract Gen Z
From adapting packaging and branding, trying new flavours and scouring new markets, wine producers are working to win over Gen Z drinkers.
Fiona Holland May 07 2025
