Just Drinks

Daily Newsletter

08 December 2023

Daily Newsletter

US RTD category to outpace spirits rivals – data

RTDs have been the subject of significant investment from major drinks companies in recent years.

Shares in Diageo jumped today (6 May) after better-than-expected quarterly sales but the spirits giant’s business in North America remained under pressure.

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EMEA Non-Alcoholic Beverages Sports Sponsorship Landscape

Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.

Non-Alcoholic Beverages Packaging Industry Dynamics

In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.