Spiribam CEO Grégoire Gueden talks selling ‘premium’ spirits, consumer confidence and competing with the major names in spirits.
“The industry forgot we are not selling luxury goods. We are selling small pieces of pleasure” – Spiribam’s Grégoire Gueden on adapting to “tough” spirits market
Spiribam CEO Grégoire Gueden talks selling ‘premium’ spirits, consumer confidence and competing with the major names in spirits.
Dean Best November 14 2025









