Why brand owners must be agile as Tequila matures
A versatile, multi-faceted and flexible approach is a must both in the key US market and internationally.
26 February 2024
26 February 2024
A versatile, multi-faceted and flexible approach is a must both in the key US market and internationally.
The Australian newspaper also named Pernod Ricard as a potential candidate for a deal with the Jam Shed owner.
Pernod Ricard claimed it will be one of the largest distilleries in India, with a daily production capacity of 60,000 litres.
Sogrape has snapped up the winery, its first in Ribera del Duero, from Spain-based wine group Entrecanales Domecq e Hijos (EDH).
“I feel really good about the fact that we've got a good contingency plan” – CEO Gavin Hattersley.
“We're not happy with the pace of the rebound, but it is sequentially getting better” – CEO Robert Gamgort.
The vodka distiller – named after the Puglia-based wheat which it uses to make the spirit – is “very optimistic” about the Indian market.
CEO Fabien Simon said the L’Or brand owner is back to its “long-term profitability algorithm, excluding Russia’s performance”.
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