Why branding could be behind falling wine consumption
Could the lack of a branded approach to wine be behind falling consumption globally?
19 January 2024
19 January 2024
Could the lack of a branded approach to wine be behind falling consumption globally?
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The energy drink label was bought from US lifestyle brand and gaming group 100 Thieves.
Moderato co-founder Sebastien Thomas said circa €1m ($1.1m) was invested to create “one of the largest production capacities for dealcoholised wines”.
The online grocery market in the US finished 2023 with $95.8bn in total sales, down 1.2% compared to 2022.
Burnt Faith, set up in 2021, so far sells only in the UK but will weigh up where to target next, its founder said.
La Martiniquaise-Bardinet will move production of its 14-strong Bardinet liqueur range from Bordeaux to Dijon.
The Red Sea is a big deal in trade terms – it is said to handle 12% of all global trade.
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Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.
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