15 December 2023
15 December 2023
"The brand will benefit the rest of the portfolio because Cognac opens doors” – Campari CEO Bob Kunze-Concewitz.
The Dragomirești facility supplies Romania, Bulgaria, Greece, Ukraine, Hungary, Cyprus and Moldova.
Bain Capital will own “a significant stake” in the company, alongside existing shareowner 4x4 Capital.
The German craft brewer has been in “a long-term sales cooperation” with Bitburger since January 2022.
The deal comes amid pressure on the Cognac category in the US and China, two of the key markets for the product.
Just Drinks presents a flavour of how the non-alcoholic beverages industry sees 2024 taking shape.
Most of the employees affected will go into early retirement, the group has confirmed.
The French law has been critiqued as a “violation of EU rules on choice of law and free movement”.
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In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.
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