Why the sustainability spotlight may start to shine brighter on drinks
Drinks companies have faced less scrutiny of their ESG records than those in food but demands on brands are rising.
07 December 2023
07 December 2023
Drinks companies have faced less scrutiny of their ESG records than those in food but demands on brands are rising.
The UN agency said hiking taxes on such “unhealthy products” could result in healthier populations.
CEO Lawson Whiting said the “resilient” US spirits market could return to mid-single-digit growth in the next 12 months.
White Claw 0% will go on sale in the US on 1 January in four flavours.
Some whisky cask market promotions have been advertised as retirement investments.
The company’s chairman Allan Huttema, is to take on the CEO role, effective immediately.
The US spirits group says its business grew more slowly than it had expected in the first half of its financial year.
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Coca-Cola is the most active brand in the sector with 109 partnerships in 2023, thanks to agreements with significant organizations and teams including FC Barcelona, The Football Association, the German Football Association, Real Madrid and Bayern Munich. Soccer remains the most attractive sport to sponsor for non-alcoholic beverages brands within EMEA.
In 2022, the soft drinks sector held the largest non-alcoholic beverages packaging market share, while the hot drinks sector is forecasted to register the fastest growth during 2022–27. Rigid plastics are usually a preferred choice in the non-alcoholic beverages industry because of their portability, convenience, and lightweight nature that facilitate on-the-go consumption.
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