Monster Energy to remain “lead brand” despite Bang Energy purchase
“Our focus is obviously Monster, which is the driver for the company and will continue to be so,” co-CEO Sacks said.
06 November 2023
06 November 2023
“Our focus is obviously Monster, which is the driver for the company and will continue to be so,” co-CEO Sacks said.
The brewer launched the stout in Ireland two years ago.
Lalique Group jointly acquired The Glenturret whisky distillery in 2019 and is also preparing to launch a gin brand.
The deal is the latest purchase of a bottled-water business by Germany’s largest grocer.
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The company stated it hopes to increase distribution in “premium bars and restaurants” in London and south-east England.
The company’s Australian Beer Co. is advancing further into the RTD spirits market with its takeover of canned spirits producer Ampersand Projects.
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