Spain’s Zamora Company is working with wine and spirits importer Monika Alcobev to launch its Licor 43 liqueur in the Indian market.
The initial launch will bring Licor 43 Original in both 70cl and 1 litre sizes to India, alongside its chocolate- and crème brûlée-flavoured variants.
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In a joint statement, Ankit Shah, area director of Asia, the Middle East, and Africa at Zamora Company, said the partnership marks “a significant milestone in our global expansion”.
He added: “The imported spirits market in India is steadily growing driven by rise in disposable incomes and a strong consumer trend of premiumization, and we are confident that this partnership, backed by Monika’s robust portfolio, will allow us to connect with discerning consumers seeking unique and high quality products.”
In the statement, the companies said that Monika Alcobev’s “strong presence” in North and West India, and an “extensive distribution network in South India”, would “ensure Licor 43 reaches premium retail stores and regions where cocktail culture is flourishing”.
The Spanish liqueur brand is also set to expand to major cities in East India.
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By GlobalDataAlong with Licor 43, Zamora’s Martin Miller’s Gin, and Villa Massa’s Limoncello and Amaretto will also join Monika Alcobev’s distribution portfolio in India.
Kunal Patel, managing director of the listed distributor Monika Alcobev, added: “Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers.
“The brand is iconic, versatile, and crafted for modern mixology, and we are excited to lead its debut in the Indian market.”
Licor 43 has made its Indian debut in Goa and Mumbai, and there are plans for further expansion to additional markets soon.
The Spanish liqueur is currently sold in over 80 countries globally.
In 2024, Zamora saw its net profit grow 9.8% to €19.5m ($22.7m), while debt was down 56% at €23m, attributed to “the outcome of the efficiency and cost optimisation policies implemented by the company at all levels”.
Its total sales in the year reached €260m, a 2.9% decline on the year prior, the group said.
The group’s Latin America and United States markets drove sales in the period, with the global business now making up 55.4% of global sales compared to 54% in 2023.
“The dynamism of these key emerging markets for Zamora Company has partially offset the slight contraction in the more mature European markets,” the group said in a statement on the results in July.
Licor 43 made up 44% of Zamora’s revenue in 2024, while Ramón Bilbao made up 27%. Mar de Frades, Villa Massa and Martin Miller’s Gin made up 6%, 5% and 4% of 2024 revenue respectively.
The group’s other main global markets in the year were the US, Germany, the Netherlands, Brazil and Mexico.
