Wolf Spirit Distillery has secured a tie-up for its Puncher’s Chance Bourbon with mixed martial arts promoter the Professional Fighters League. Under the terms of the arrangement, announced today, Puncher's Chance will sponsor all PFL Regular Season events on the ESPN TV network and will be served in the 'VIP Lounge' at the fights. Additionally, Puncher's Chance will front the 'Upset of the Night' slot across all PFL Social Media channels while a currently-unnamed PFL athlete will also serve as a brand ambassador for the Bourbon throughout the season. Financial details and term length were not disclosed. "Our partnership with the Professional Fighters League is perfectly aligned for Puncher's Chance, as our name and bottle design are an homage to the fighting spirit found within the MMA and boxing communities," said Wolf Spirit founder Umberto Luchini. Last month, Oregon-based Wolf Spirit released The D12TANCE Straight Tennessee Bourbon - the second in the Puncher’s Chance portfolio. What’s coming up in unaged spirits in 2022? - Click here for Just Drinks' predictions for the year ahead