Whiskey House of Kentucky is to ship Bourbon to Germany’s Berentzen-Gruppe, a Bourbon and American whiskey supplier, to customers in Europe.
Berentzen-Gruppe, a private-label Bourbon supplier, said the tie-up has started, with the first whiskey barrels filled.
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A spokesperson for Berentzen-Gruppe said: “We are one of the largest Bourbon suppliers in Europe for private-label business.
“Particularly in view of the long storage times, we need firm, long-term contracts that ensure we will have sufficient quantities available in the coming years.”
Whiskey House of Kentucky was founded in 2021 with the aim of “transforming” the whiskey market in America.
The Berentzen-Gruppe spokesperson added the deal would enable the company to “maintain our position in the European market and, where possible, expand it further”.
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By GlobalDataThey added: “In this context, an exclusive deal is a win-win for both sides. New barrels will be added each year and then transferred step by step to Germany at the end of the aging process.”
Former Bardstown Bourbon Company president and CEO David Mandell set up Whiskey House of Kentucky. According to the company’ LinkedIn page, the distiller produces rye, whiskey and Bourbon for brands including Jefferson’s and High West. It has no brands of its own.
In a statement, Mandell said: “We’re proud to announce the signing of a long-term supply agreement and strategic partnership with Berentzen-Gruppe, the largest importer of bourbon and American whiskey in Europe. With a 260 year-old history, Berentzen-Gruppe is a leader in the spirits and beverage alcohol business in Europe and more than 60 countries around the world.”
Berentzen-Gruppe manufactures spirits and non-alcoholic drinks. The company markets its own brands including Berentzen shots, Pushkin vodka and Mio Mio soft drinks. The principal market for the group’s own spirits is Germany.
According to Berentzen-Gruppe’s most recent financial report, it’s operating profit was €10.6m ($12.3m) for 2024, up from €7.7m ($8.9m) in 2023.
