US food and drinks group Welch’s has appointed former Nature’s Way CEO Cees Talma as its new chief executive.
Talma takes over from Trevor Bynum, who led the company for nearly seven years.
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In a statement, Welch’s said Bynum was “instrumental in shaping the company’s transformative growth”.
Talma has more than three decades of experience in FMCG. He was the CEO of Nature’s Way from December 2021 to January 2025.
Tim Grow, chairman of the Welch’s board of directors, said the company was “confident Cees will help accelerate our momentum in meaningful ways as we continue to focus on innovation”.
His career also includes roles at SC Johnson, where he was a global vice president.
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By GlobalDataTalma’s corporate career began at Unilever in 1990, where he spent over two decades including stints as regional vice president for beverages in Europe and VP for brand development for Hellmann’s mayonnaise. He left Unilever in 2014 to join SC Johnson, where he worked until 2019.
Welch’s, headquartered in Waltham, Massachusetts, is known for its Concord grape juices, jams and jellies.
Founded in 1869, Welch’s portfolio also includes sparkling fruit beverages, fruit snacks, fresh fruit and spreads.
Talma added: “Together with our talented team and grower-owners, we will focus on accelerating performance, expanding into new opportunities, and writing the next great chapter of this iconic brand.”
