Viva Wine Group has struck a deal to buy a majority stake in fellow European wine distributor Delta Wines.

Sweden-based Viva Wine Group is to pay around €57m ($63.9m) to shareholders including from private-equity firm Navitas Capital for a stake of just under 88.6%.

Founded in 1985, Delta Wines is a wine distributor headquartered in the Netherlands. It also operates in Poland, Belgium, Finland, Norway and Czechia.

In a statement, Viva Wine Group said the deal “significantly strengthens its position in the European wine market”. The transaction is expected to be completed this month.

Viva Wine Group CEO Emil Sallnäs added: “This acquisition represents a strategically important step in terms of our ambition to establish Viva Wine Group as one of Europe’s leading wine distributors. It strengthens our position in the European market and provides significant value-creation opportunities through both commercial and operational synergies, particularly within our Nordic B2B operations.” 

Delta Wines supplies online wine specialists, retailers and the hospitality sector via wholesale partners. It operates through business units DGS Wijn, Coenecoop, and Pallas.

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The combined business will operate in eight countries, sell in 16 European markets, and generate a total annual revenue of more than Skr6bn ($618.1m).  

In 2024, around 85% of Delta Wines’ revenue was contributed by the Netherlands, with the remainder distributed across Poland (7.3%), the Czech Republic (4%), Belgium (3.5%), and Finland (0.4%).  

In a separate statement, Delta Wines said that its current leadership team, in the Netherlands and other operational countries, “will remain shareholders and continue to drive the company forward”. 

Alongside the news of the deal, Viva Wine Group also reported its financial results for the first quarter.

Net sales dipped 1% Skr895m.Operating profit was Skr30m, down 7.2%, while net profit amounted to Skr23m, a decrease of 42.2% from the corresponding period in 2024. 

Commenting on the results, Sallnäs said “the market had a dizzying start to the year” impacted by “interest rate concerns, low growth and international trade tensions”.

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