The Venezuelan high court has ruled that the Brazilian brewer, Brahma, must change the label design of its light beer in Venezuela as it is too similar to local rival, Regional. The Supreme Tribunal of Justice also fined Brahma US$100,000.
The Venezuelan high court has ruled that the Brazilian brewer, Brahma, must change the label design of its light beer in Venezuela as it is too similar to local rival, Regional. The Supreme Tribunal of Justice also fined Brahma US$100,000.
The court ruling upholds an order issued in August 2002 by the Venezuelan consumer protection agency, Procompetencia. Brahma has around a 30% market share in Venezuela, a market it entered eight years ago.
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