Brazilian brewer Brahma is expecting to maintain its sales level in
Venezuela in 2003, despite the country’s political and economic crisis,
Executive Director Luiz Franciss said.
The brewer sold an overall total of 130m litres in Venezuela in 2002, and was the country’s third largest brewer (after Polar and Regional) with a 10% market share nationally and a 19.7% share in the capital Caracas.
Franciss said that despite the general strike in Venezuela in January, when he said sales were “zero,” Brahma recovered strongly in February and March and its first-quarter performance was comparable to that of 2002.
The executive director said he expected beer sales to remain strong in 2003, as consumers affected by the economic crisis reject more expensive wines and spirits.
Franciss said he expected the light segment of the market to record strongest growth. Sales of light beers accounted for 40% of total beer sales in Venezuela in 2002, but analysts expect the segment to reach 50% plus this year.
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