“Interpublic will act as creative consultant and idea generator at the
global level, enabling our marketers around the world to take the core messages
about brand Coca-Cola and ensure their relevance to consumers at the local level”
said Stephen C. Jones, chief marketing officer, The Coca-Cola Company.
USA: The Coca-Cola Company Establishes Alliance With Interpublic
The Coca-Cola Company announced today that it will team with the Interpublic Group of Companies, Inc. to further develop, refine and focus "the brand essence" of Coca-Cola across the full range of consumer communications.