This alliance builds on
the development and management of flexible, integrated on-line ‘Brand Know
How#; sites for brands within Seagram#;s prestigious spirits and wine
portfolio. Together with Seagram, TAG Worldwide will leverage this experience,
and develop and market the accumulated wealth of intellectual property to further
on-line knowledge management and global marketing procurement opportunities.
The functionality for integrated on-line brand management will also be offered
to other customers around the world. Further terms were not disclosed.
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