Coca-Cola Co. is launching Sprite.com an information only site that will be dedicated to the lemon-lime soft drink.This ambitious internet project to be launched on October 15 will team up with RocketCash Corp., a portal which allows consumers to purchase online without the need for a credit card, and Sprite.com will offer rewards for 14 months under one billion Sprite bottle caps, redeemable for cash to shop on the internet.”What we want to do is build loyalty among teens, so we’re launching this programme on the internet to increase the frequency of consumption among our core target consumers,” said Dick Patton, associate brand manager for Sprite at Coca-Cola, Atlanta.”The Sprite site will have an urban feel consistent with prior marketing communications,” he added. Caps on 20-ounce, one litre and 500ml bottles of Sprite will be marked with special codes and consumers will log on to

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE