La Jolla Fresh Squeezed Coffee(TM)Co. Inc. (OTCBB:LJCC) announced today that National Capital LLC has issued a “buy” recommendation in a research report recently released on La Jolla Fresh Squeezed Coffee Co. Inc. for stockbrokers, analysts, money managers, institutions, individuals, La Jolla Fresh Squeezed Coffee clients and shareholders. The report dissects the current coffee market and the potential growth of La Jolla Fresh Squeezed Coffee products being added in the specialty coffee industry (SCAA). The specialty coffee industry has grown from $1.3 billion in 1993 to an estimated five billion dollars in the year 2000. La Jolla Fresh Squeezed Coffee is the hottest topic of discussion in coffee industry by both manufacturers and distributors, especially in the California market. The company’s cold-brewed coffee has the advantages of great taste, lower acidity and oil content, with the convenience of instant liquid coffee. National Capital describes in the report of how La Jolla Fresh Squeezed Coffee’s trademarked product can be beneficial to the institutional food industry and coffee drinkers throughout the world. A copy of this report is available through National Capital LLC or by contacting the company. Commenting on the report from National Capital, Kurt Toneys, president/chief executive officer of La Jolla Fresh Squeezed Coffee stated, “We are extremely pleased with the coverage in this report and are anticipating significant growth in our shareholder base. An aggressive rollout of the product is being prepared for this fall and will be on exhibit at the San Diego Street Scene, September 8-10.”

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