The decision to close the
Celis brewery and pursue a sale of the facility and the trademark is based on
the company’s strategic direction to focus on its core brands. Miller will continue
to have a solid presence in regional specialty beers with the Leinenkugel and
Henry Weinhard’s franchises, which have attained critical mass and play important
regional roles within Miller’s brand portfolio.
USA: Miller Brewing Company plans to sell Celis Brewery and Trademark
Last week, Miller Brewing Company announced its decision to pursue a sale of the Celis Breweryand the Celis trademark.
December 4, 2000