The company has unveiled a bold new advertising campaign and website to enhance
its profile. A female character, called Martell, has been created to “portray
a sense of warmth and inner confidence” around the brand. Consumers will
also be able to interact with her on a new website, to be launched later this
month, and visit her apartment (which will be open all hours) and “be party
to her social calendar”, claims the company.
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