USA: Golden State Vintners Appoints Director of Hospitality
Golden State Vintners, Inc (Nasdaq:VINT) today announced the appointment of Elizabeth McDermott as director of Hospitality at its Edgewood Estate ultra-premium winery. In her new position, McDermott will direct all customer contact, direct marketing, and winery special events at Napa-based Edgewood Estate. "We are very excited to have Elizabeth join our Edgewood Estate team," stated Michel Blom, winery General Manager. "Her experience in consumer brand development and flair for creative promotions and advertising will help us better showcase our ultra-premium Edgewood brand." McDermott was previously with Glen Ellen Winery, where she was Consumer Promotion Manager and designed, developed, and managed the successful creation of Glen Ellen's "Limited Release Collection" for their tasting room. In addition, she directed product development for Glen Ellen's gourmet food line and signature special events. McDermott joins recently appointed Edgewood Estate Winemaker Jeff Gaffner in strengthening Golden State Vintners' focus and commitment on producing world-class wines. "I look to increase the visibility of Edgewood's prime central Napa Valley location and enhance its stature as a world class premium brand within the industry and with consumers," said McDermott. "I see Edgewood Estate as a jewel whose brilliance has been underexposed."
September 6, 2000