USA: Digitas Partners With PepsiCo On E-Commerce Development

Digitas Inc. (NASDAQ: DTAS), a leader in bricks and clicks business integration, announced today that it is partnering with PepsiCo, Inc. (NYSE: PEP) at a corporate level to coordinate and facilitate the rollout of the consumer e-Commerce strategy for three business units: Pepsi-Cola, Frito-Lay and Tropicana. "Every PepsiCo business is ranked either number one or number two in the world," said David Kenny, chairman and chief executive officer of Digitas. "The success of their brands is the result of superior differentiation as well as superior quality. Our goal is to assist Pepsi in leveraging their powerful brands and competitive strategies on the Internet."