Based at its US headquarters in Atlanta, Coca-Cola’s new company Fizzion will
house up to 15 independent company start-ups, all relevant to the beverage industry,
and will help take care of their business ideas.
USA: Coca-Cola launches Fizzion to help company start-ups
Coca-Cola has set up a new company and partnered with a local university, Georgia Tech in a bid to bring in new technologies and ideas to the company. Based at its US headquarters in Atlanta, Coca-Cola's new company Fizzion will house up to 15 independent company start-ups, all relevant to the beverage industry, and will help take care of their business ideas.