Clearly Canadian Beverage Corporation announced that it has entered into expanded distribution arrangements with The American Bottling Company (“ABC”). ABC, a subsidiary of Dr Pepper/Seven Up Bottling Group, Inc., will distribute the Clearly Canadian sparkling flavoured water line-up in 100% of ABC’s Midwest markets in the United States.
“Expanding our distribution arrangement with ABC provides both companies with renewed focus and commitment to growing the Clearly Canadian brand in the Midwest,” said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation. “We view this arrangement with ABC as another step in the development of a long-lasting partnership with Dr. Pepper/Seven-Up Bottling, rounding out their representation of our brand in their second largest selling region,” said Mason.
“With our successful March 2003 launch for brand Clearly Canadian in the Southern California market, we are now excited to be providing our industry leading resources for the brand in the Midwest. We look forward to working closely with Clearly Canadian to increase consumer awareness and shelf space at retail locations throughout this key consumer market,” said Jim Turner, CEO, Dr Pepper/Seven-Up Bottling Group, Inc.
American Bottling Company is a subsidiary of Dr Pepper/Seven Up Bottling Group, Inc. A leading bottler of soft drinks in the US. With distribution in 21 States, Dr Pepper/Seven-Up Bottling Group, Inc. was formed in 1999 with the merger of American Bottling Company and Turner Beverage Group, owner of Dr Pepper Bottling Co. of Texas, and Seven-Up/RC Bottling Company of Southern California, Inc. Its extensive soft drink portfolio represents about 16 percent of the U.S. carbonated soft drink market.
