PepsiCo’s Gatorade division has confirmed the appointment of a new vice president of brand marketing.

The Chicago-based unit announced yesterday (13 January) that Andrea Fairchild will replace John Galloway in the post from 19 January. Galloway left Gatorade last year.

Fairchild, 38, joins Gatorade from Nike, where she served as the global business development director for women’s training. She led a variety of marketing initiatives, including the execution of retail and out-of-home campaigns, the development of on- and off-line training programmes for athletes, and coordination of endurance sporting events.

In her new role, Fairchild will help implement Gatorade’s overall strategic vision, beginning with the Spring launch of the G Series, a line of products developed in collaboration with athletes to provide fuel, fluid and nutrients before, during and after activity.

“Andrea’s experience and leadership will help her hit the ground running as Gatorade continues to transform from a sports drink to a sports performance innovation company,” said Sarah Robb O’Hagan, the company’s chief marketing officer. “Her marketing expertise and knowledge of sports will help the brand as we appeal to a wider range of athletes and active people.”

Late last year, PepsiCo announced a US$30m investment behind Gatorade in 2010. The investment will include improvements in packaging and ingredients, along with the removal of high fructose corn syrup (HFCS) from all Gatorade drinks.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now