Starting Saturday, Pepsi-Cola North America and its bottling partners will begin distributing Pepsi Vanilla, the company announced yesterday.


The company is rolling out bottles and cans of both regular and Diet Pepsi Vanilla simultaneously into supermarkets, drug stores, mass merchandise outlets, convenience-and-gas stores and vending machines.


Full national distribution of 20-oz bottles, 2-liter bottles and 12-pack cans is expected by the end of the month with 24-pack cubes coming in September.


Pepsi Vanilla and Diet Pepsi Vanilla are broadly targeted to teens and adults.


Pepsi said aggressive introductory marketing support will begin in coming weeks and will include national television advertising, radio, Internet and outdoor advertising, sampling and point-of-purchase materials.

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