The soft drinks group PepsiCo and the IT company Apple Computer are expected to announce a marketing agreement that will give Pepsi drinkers the opportunities to download free songs from Apple’s online music service, The Los Angeles Times reported today.
The Times report said Pepsi would launch a multi-million dollar ad push around the music store.
Apparently, Pepsi would pay for the songs during the promotion, which would see consumers of the drink finding codes in packaging, which they would then redeem on line for songs from iTunes.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Nominations Closed
Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
Discover the Impact
