MillerCoors is targeting the ‘above premium’ segment to drive growth in the beer market in the US, pinning its hopes on its craft and imported beer stable.
US: MillerCoors aims for high-end beer in US, as ‘premium light’ stagnates
MillerCoors is targeting the 'above premium' segment to drive growth in the beer market in the US, pinning its hopes on its craft and imported beer stable.