Millennium Prime is to acquire Bong Spirit Imports, the creator of the Super Premium vodka brand from Holland.
As part of the deal, announced today (20 April), Jimi Beach, co-founder and artistic director of Bong Spirit Imports, will join the board of directors of Millennium Prime.
“We are very proud to bring Bong Spirit’s super premium vodka into our portfolio,” said John Marchese, CEO of Millennium Prime. “Bong Spirit has achieved an impressive level of success …and penetrated some of the most premiere on- and off-premise accounts throughout the country.”
Bong Spirit said the merger, financial details of which were not disclosed, will allow it to “broaden the brand’s reach and growth”.
Millennium Prime develops, acquires and markets lifestyle brands in the US marketplace.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Nominations Closed
Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.
Discover the Impact