US luxury-lifestyle magazine Robb Report has taken a minority stake in the Welsh gin brand Cygnet.
The financial details of the transaction were not disclosed.
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A joint statement described the move, which took place in December, as a “strategic investment”.
Cygnet Gin, founded by Welsh singer Katherine Jenkins and her husband, the film director Andrew Levitas, told Just Drinks Robb Report’s investment was “very intentional”.
“At the core, there’s a remarkable overlap between Robb Report’s audience and the Cygnet consumer, individuals who value craftsmanship, provenance, design, and cultural relevance over mass luxury,” it said.
“Cygnet is an extraordinary brand that blends innovation, artistry, and sustainability resulting in a timeless luxury spirit,” Luke Bahrenburg, CEO of Robb Report said in the joint statement.
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By GlobalData“Robb Report and Cygnet’s shared vision and pursuit of excellence and innovation are truly unique. We are thrilled to introduce this exceptional gin to discerning consumers worldwide across our platforms.”
Cygnet plans to use the money from the magazine to fund its business plan over the next three years, which will see it put “special focus” on its expansion in the US cities New York, Miami, Los Angeles and Vegas to begin with.
The group entered the US in October through a distribution deal with Southern Glazer’s Wine & Spirits.
The initial focus of the agreement is on the brand’s core products, Cygnet 22 and Cygnet 77, which carry suggested retail prices of $66 and $150, respectively.
Last month, the business made its debut in the non-alcoholic category with the launch of Cygnet Infinity in the UK.
The non-alcoholic spirit alternative is made with functional ingredients such as lion’s mane, Siberian ginseng, schisandra berry and rosehip.
Former Campari Group CEO Matteo Fantacchiotti who invested in Cygnet and became the group’s chairman in 2024, said the investment from Robb Report “represents a ground-breaking partnership”.
He said the publication’s “unmatched reach and influence provide a powerful platform to enhance consumer engagement and establish Cygnet as a leader in luxury spirits”.
Fantacchiotti added: “Additionally, in today’s spirits landscape I believe this investment marks not only a major milestone for us at Cygnet but also a very positive event in the evolution of the luxury spirits industry as a whole.”
