US-based soft drinks group Jones Soda has reported an improvement in net losses for 2009 and said it will continue to seek a buyer for the company.

Jones today (1 April) reported a 31% improvement in net losses to US$10.5m for the 12 months of 2009.

For the fourth quarter, net losses widened to $4.5m, from $3.4m in the same period of 2008.

Jones earlier this month agreed to be merged into Reed’s for about $9.8m in cash and stock, but has since terminated exclusive talks between the two firms in order to speak with an unnamed “third party”.

Joth Ricci, Jones president and CEO, said: “We have strived over the last 12 months to streamline our business by reducing costs and focusing on our core glass bottle business.”

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