The third largest brewer in the US, Adolph Coors, is to join the growing list of low carbonated beer producers.
Go deeper with GlobalData
The company said yesterday that it would launch its brand “Aspen Edge” in 10 states early next year. A nationwide roll out will follow by the end of 2004.
The company said the brand was part of a “bid to capture market share in the expanding low-carbohydrate beer segment.”
Aspen Edge will be backed by a full media campaign, including TV, radio, print and sponsorships. It will be packaged in six-and 12-pack bottles and will be priced at the super-premium end of the market.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
