Coca-Cola Co has publicly opposed any government intervention in the current obesity argument. At an industry conference in New York yesterday, Coke chairman and chief executive Douglas Daft said: “A simplistic government solution will not address the issue,” Reuters reports.


Daft feels that the soft-drink companies need to work together to provide choices for consumers. He said that parents, teachers and schools need to play a more active role in helping children make sensible choices.


The rising trend of obesity among Americans has put pressure on food and beverage companies in the US to act.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact