Coca-Cola Co has publicly opposed any government intervention in the current obesity argument. At an industry conference in New York yesterday, Coke chairman and chief executive Douglas Daft said: “A simplistic government solution will not address the issue,” Reuters reports.
Daft feels that the soft-drink companies need to work together to provide choices for consumers. He said that parents, teachers and schools need to play a more active role in helping children make sensible choices.
The rising trend of obesity among Americans has put pressure on food and beverage companies in the US to act.
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Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
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De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
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