The Coca-Cola Co. has given its Diet Coke packaging a limited edition new look as part of a “heart health” campaign for the US market.

For the third year running, Coca-Cola Co. has teamed up with Heidi Klum and the National Heart, Lung, and Blood Institute (NHLBI) for the heart health awareness campaign, which will run throughout February for ‘American Heart Month’.

Limited-edition Diet Coke packaging to support the campaign will depict “one person’s journey from heart health awareness to empowerment to advocacy”, the firm said last week (4 February).

Klum will also return to the runway for a Diet Coke sponsored Red Dress Collection Fashion Show on 11 February, the kick-off to Mercedes-Benz Fashion Week in New York.

“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, brand director, Diet Coke North America.

National print, television and online adverts will support the campaign. Diet Coke will also feature at a “pop-up event” in Los Angeles, where visitors can receive advice from registered dieticians and health experts. Free heart screenings will also be available.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The firm last month launched a campaign in the US to coincide with the Vancouver 2010 Olympic Winter Games in Canada.

The campaign, to be anchored by a group of US Olympians, will involve limited edition Olympic Games-themed packaging, media and digital experiences.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now