The Coca-Cola Co has extended its partnership with Speedway Motorsports, Inc. for six NASCAR tracks in the US until 2015.

Under the terms of the new agreement, Coca-Cola North America brands will continue as the ‘Official Soft Drink’, ‘Official Sparkling Beverage’, ‘Official Water’, ‘Official Sports Drink’ and ‘Official Enhanced Water’ for six Speedway Motorsports, Inc tracks, the firm said on Friday (5 March).

The tracks include; Atlanta Motor Speedway, New Hampshire Motor Speedway, Infineon Raceway Speedway, Las Vegas Motor Speedway, Charlotte Motor Speedway and Texas Motor Speedway.

The agreement also features title sponsorship of the Coca-Cola 600 at Charlotte Motor Speedway through 2015.

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