Coca-Cola Enterprises (CCE) has identified a GBP1.4bn (US$2.1bn) growth opportunity in the UK on-trade over the next five years.

The opportunity, identified as part of CCE’s ‘Open More Business’ soft drinks report published today (17 March), is based on existing soft drinks consumers buying one extra soft drink every fortnight.

Per capita soft drinks consumption in the UK is currently behind that in neighbouring countries such as Ireland, Belgium and Norway, the soft drinks bottler said, claiming it has identified this as “a clear indicator of the growth potential” in the UK.

CCE launched the report as part of its ongoing programme to work with its retail and on-trade customers to “grow soft drinks sales responsibly”, the bottler said.

“This research will drive our leadership of the category, as we work with our customers to help them unlock the GBP1.4bn growth opportunity we have identified,” said Simon Baldry, managing director at CCE.

The report is the result of a GBP2m research programme commissioned by CCE over the last three years to understand how consumers buy soft drinks and how to tap into these trends to accelerate growth across the soft drinks category.

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