Whyte and Mackay has announced soaring sales in England and Wales, despite the football team it sponsors being at the foot of the Premiership league table. Sales for the period May-August rose by 500% to 240,000 bottles. Last year, for the same period, sales totalled 42,000 bottles.
The whisky distiller credited its shirt sponsorship of Leeds United and distribution deals with the big supermarket chains for the sales growth.
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De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
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