John Nichols, chairman of the BSDA told just-drinks.com: "At BSDA, we
try and keep bureaucracy and categorisation to a minimum, as this permits flexibility
and efficiency.
UK: Smoothie market to remain unrecognised
Calls by smoothie producers for the sector to be officially recognised by the British Soft Drinks Association (BSDA) have fallen on deaf ears. John Nichols, chairman of the BSDA told just-drinks.com: "At BSDA, we try and keep bureaucracy and categorisation to a minimum, as this permits flexibility and efficiency.