Lack
of time is no excuse for not having a cuppa, especially in the UK. On average,
each person in the UK will drink over 50 litres of tea on the go in 2001. This
is more than twice as much as its closest rival, the Netherlands. The overall
biggest on the go market behind the UK is the US, even though each American
drinks less than a tenth of the UK per capita consumption.
On-the-go tea drinking, per capita consumption (liters) by
country, 2001
|
|
Per capita consumption
|
|
| UK |
50.1
|
|
| Netherlands |
22.3
|
|
| US |
4.8
|
|
|
Source: Datamonitor, 2001:
“Drinks On-the-Go 2001: Quantifying and targeting new drinks opportunities” |
||
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