The consumer goods company, Procter & Gamble, is making changes to the advertising and packaging of its fruit-flavoured soft drink brand, Sunny D.
The company says it is aiming eradicate any consumer confusion which may remain regarding Sunny D’s sugar and vitamin C content by clarifying this through on-pack information across the whole range. Some of the Sunny D portfolio has a higher sugar content than other product variants.
The announcement of the campaign, which will break in the summer, and the pack design changes follow the decision by P&G in February 2002 to treble the brand’s juice content and change its packaging so it looked less like fresh fruit juice following significant criticism and falling sales.
