The UK arm of Pernod Ricard has launched an off-trade initiative in the country, aimed at attracting more consumers to its premium wines to help stem overall market decline.
UK: Pernod Ricard targets ‘floating voter’ with premium wine push
The UK arm of Pernod Ricard has launched an off-trade initiative in the country, aimed at attracting more consumers to its premium wines to help stem overall market decline.
March 15, 2012