UK: Pepsi signs Pop Idol star

Pepsi, distributed in the UK by Britvic Soft Drinks, has signed Gareth Gates, one of the stars of UK TV series Pop Idols as part of the brand's Music 2002 programme. He will join Britney Spears in the line up. "Gareth's achievements over the past few months perfectly epitomise Pepsi's Ask for More spirit, offering music fans more from their favourite stars," said brand controller Katie Rawll. "The partnership, in line with Britvic's Right Choice category management programme, will appeal to kids and parents alike and therefore grow sales and profits for our customers."