Packaging elements such as the labelling, bottle and carton have been redesigned
to add value to the consumer, says the company and to better communicate the
quality of the whisky.
UK: New look for Clan Campbell
Campbell Distillers flagship brand Clan Campbell is being re-packaged in a bid to keep it ahead of competition and maximise consumer appeal. Packaging elements such as the labelling, bottle and carton have been redesigned to add value to the consumer, says the company and to better communicate the quality of the whisky.